Bridget Bardot was the first major celebrity to set foot in St Tropez in a big way. After that famous visit, the richest and most famous people in the world have continued to make their way to this tiny fishing village.
Bardot made “And God Created Woman” here. After the movie and post-WW11, it became one of the world’s most desired destinations. There are always celebrities to be found enjoying in St Tropez in the summer, such as Gigi Hadid, Beyonce, and Lady Gaga. They’re either spending time on super yachts or visiting Leo DiCaprio’s yearly charity gala. This may sound like a vain celebrity thing but before mega huge mansions, blonde starlets, and super yachts took over the town, it was artists that flocked here, like Bonnard, Matisse, and Paul Signac. The craggy coastline and glorious sunshine are reasons enough to attract anyone to this old town. To delve further into why it’s so popular, let’s look at five reasons to visit St Tropez.
You’ll, of course, find the names you’d expect, like Hermes and Louis Vuitton. If you’d prefer a shopping experience more akin to a small village, however, the Place des Lices morning market delivers. Matisse put the boutique farmers market on the map in his oil painting from 1904. It’s since been visited by the likes of Kate Moss, which has helped to enhance its reputation even more. The open-air shopping experience, which is open on Tuesdays and Saturdays between 8 AM and 1 PM, sells fresh produce and antiques, among other things.
If you enjoy being active on your holidays, you may be left wanting for something to do here. It’s more a case of enjoying the sights and be seen without many clothes at the fashionable beach clubs. The most famous spot is Pampelonne Beach where you’ll find Nikki Beach and the posh Club 55.
Club 55 was opened, without coincidence, in 1955, which was also the year in which And God Created Woman was filmed. It used to be a simple beach hut situated close to the shooting location. Its owners catered for the crew, at which point it evolved into the now iconic club. While it may appear rustic, with its blue linens covering white tables under the trees, the crowd is at the opposite end of the spectrum. You’ll see rich men, actors, rockstars, and models mingling together.
The Leonardo DiCaprio Foundation Annual Gala
You won’t be able to avoid bumping into celebrities in St Tropez, whether that’s your thing or not. One example would be in the summer when stars galore make their way to Leonardo DiCaprio’s charity event. The funds raised at the event goes towards supporting ocean conservation and wildlife. Previous chairs include Cate Blanchett and Kate Hudson. However, there was no event in 2018 and it remains to be seen when the next one will take place in St Tropez. The 2019 event is scheduled to take place on September 14 in California.